Healthy Skin Club
Project Type: The Full Bloom + Custom Add-ons
Case Study · Web Design & SEO
HealthySkin Club
Bianca had the expertise, the studio, and the clients. It was time to build something that reflected all of it.
The Starting Point
A luxury skincare studio that needed a presence to match.
Bianca Sanchez is a Master Licensed Esthetician with advanced training across seven certifications and seven brand partnerships — Environ, DMK, Factor Five, iS Clinical, and more. Her clients saw results. Her reputation was building.
What she didn't have was a website that communicated that level of expertise. The brand was being repositioned from acne-specialist to luxury, results-driven skincare for all skin types. We needed a full site build, a design system, a custom tool, and an SEO foundation — from scratch.
The Work
Design
Brand &
Design System
- Full color palette and typography system
- Card system, button styles, spacing rules
- Brand repositioning to all skin types
- Responsive design across all breakpoints
Build
7-Page
Site Build
- Homepage, Services, About, Booking, Memberships
- Vagaro booking and membership integrations
- Reviews carousel, FAQ accordion, product strip
- Instagram CTA and homepage checker banner
Custom Tool
Ingredient
Analyzer
- Pore-Clogging Ingredient Analyzer built from scratch
- 30+ ingredient database curated by Bianca
- Color-coded High, Moderate, and Low results
- Companion DOCX reference sheet for client
SEO
Full SEO
Foundation
- Header code injection across all 6 pages
- LocalBusiness, Person, FAQ, and Service schema
- OG tags, Twitter cards, geo and canonical meta
- Breadcrumb and review snippet markup
Component Preview — Services
Service cards with modality tags and live pricing.
Each card was built as a standalone Squarespace code block. Scroll to see all five treatments.
Fully customized facial with comprehensive skin assessment. Every step tailored to your skin's unique needs.
Premium 90-minute facial with extended modality layering, deeper correction, and a truly luxurious experience.
Two-step protocol — TCA, kojic acid, and peptides for brightening, followed by stem cell factors and botanicals.
Gentle lactic or TCA peel. Improves texture, hyperpigmentation, and redness with little to no downtime.
Bi-weekly acne program for rapid clearance over 12–16 weeks. Enhances homecare and accelerates clearing.
Component Preview — Custom Tool
The Pore-Clogging Ingredient Analyzer — built from scratch.
A free tool exclusively available on the Healthy Skin Club site. Paste any ingredient list and get instant, color-coded results.
Copy the full ingredient list from the product packaging or brand website. Separate ingredients with commas.
Highly comedogenic ester. One of the top pore-clogging ingredients in cosmetics.
Heavily occlusive and rated 4/5 comedogenic. Often linked to breakouts.
Fatty alcohol. Generally tolerated but can trigger milia-prone skin.
Component Preview — About Page
Credentials section — every cert, every brand.
Built on an espresso dark background to add visual contrast and weight to the about page.
Training & Credentials
The expertise
behind every treatment.
Advanced training across clinical and holistic skincare modalities, with expertise spanning all skin types.
13 Weeks Live — Google Search Console
From 70 impressions a week to over 600.
Site launched March 7, 2026. Thirteen weeks of organic growth, with Google steadily surfacing more pages as the schema and structure earn their authority. Brand queries are at position #1. Local discovery queries are climbing.
Weekly Clicks & Impressions — Since Launch
Impressions climbed from 70 in launch week to a peak of 625 the week of May 24 — an 8.9× increase as Google indexed more of the site. The longer-term trend shows steady, compounding visibility — exactly what you want to see when a young site is earning its authority. Click volume holds steady because brand searches are already at position #1.
Top Performing Search Queries
Brand queries are locked at the top — Bianca owns her name in search. The next phase is climbing on competitive terms like "facial la jolla" and "chemical peels la jolla" as Google weights the schema markup and the site builds authority.
Where the Traffic Comes From
Device Split
Mobile traffic converts at a 13.3% CTR — over 5× the desktop rate. Local-search behavior at its purest.
Top Performing Page
The membership page, booking page, and ingredient analyzer are all indexed with average positions inside the top 10 — strong foundations for continued growth.
A full studio presence. Built to last.
From a blank canvas to a fully branded, SEO-optimized Squarespace site — Healthy Skin Club now has a digital presence that reflects the quality of the work Bianca delivers in studio every day.
The foundation is in place. The ingredient tool is live. Brand search is locked at position #1. And as the site matures, the SEO infrastructure keeps doing its job — quietly, in the background.
View the live site →