Healthy Skin Club
Project Type: The Full Bloom + Custom Add-ons
Case Study · Web Design & SEO
HealthySkin Club
Bianca had the expertise, the studio, and the clients. It was time to build something that reflected all of it.
The Starting Point
A luxury skincare studio that needed a presence to match.
Bianca Sanchez is a Master Licensed Esthetician with advanced training across seven certifications and seven brand partnerships — Environ, DMK, Factor Five, iS Clinical, and more. Her clients saw results. Her reputation was building.
What she didn't have was a website that communicated that level of expertise. The brand was being repositioned from acne-specialist to luxury, results-driven skincare for all skin types. We needed a full site build, a design system, a custom tool, and an SEO foundation — from scratch.
The Work
Design
Brand &
Design System
- Full color palette and typography system
- Card system, button styles, spacing rules
- Brand repositioning to all skin types
- Responsive design across all breakpoints
Build
7-Page
Site Build
- Homepage, Services, About, Booking, Memberships
- Vagaro booking and membership integrations
- Reviews carousel, FAQ accordion, product strip
- Instagram CTA and homepage checker banner
Custom Tool
Ingredient
Analyzer
- Pore-Clogging Ingredient Analyzer built from scratch
- 30+ ingredient database curated by Bianca
- Color-coded High, Moderate, and Low results
- Companion DOCX reference sheet for client
SEO
Full SEO
Foundation
- Header code injection across all 6 pages
- LocalBusiness, Person, FAQ, and Service schema
- OG tags, Twitter cards, geo and canonical meta
- Breadcrumb and review snippet markup
Component Preview — Services
Service cards with modality tags and live pricing.
Each card was built as a standalone Squarespace code block. Scroll to see all five treatments.
Fully customized facial with comprehensive skin assessment. Every step tailored to your skin's unique needs.
Premium 90-minute facial with extended modality layering, deeper correction, and a truly luxurious experience.
Two-step protocol — TCA, kojic acid, and peptides for brightening, followed by stem cell factors and botanicals.
Gentle lactic or TCA peel. Improves texture, hyperpigmentation, and redness with little to no downtime.
Bi-weekly acne program for rapid clearance over 12–16 weeks. Enhances homecare and accelerates clearing.
Component Preview — Custom Tool
The Pore-Clogging Ingredient Analyzer — built from scratch.
A free tool exclusively available on the Healthy Skin Club site. Paste any ingredient list and get instant, color-coded results.
Copy the full ingredient list from the product packaging or brand website. Separate ingredients with commas.
Highly comedogenic ester. One of the top pore-clogging ingredients in cosmetics.
Heavily occlusive and rated 4/5 comedogenic. Often linked to breakouts.
Fatty alcohol. Generally tolerated but can trigger milia-prone skin.
Component Preview — About Page
Credentials section — every cert, every brand.
Built on an espresso dark background to add visual contrast and weight to the about page.
Training & Credentials
The expertise
behind every treatment.
Advanced training across clinical and holistic skincare modalities, with expertise spanning all skin types.
Early Results — Google Search Console
11 days live. Already ranking.
Site launched March 7, 2026. Pre-launch baseline (Mar 2–6) reflects residual indexing from the old site. Post-launch data shows what happens when Google meets a properly structured site.
Daily Clicks & Impressions — Pre vs Post Launch
Impressions grew 49% above the pre-launch daily average within the first week. The Mar 13 spike — 9 clicks and 41 impressions — is Google beginning to surface the new site structure in earnest. Brand queries are already at position #1. Non-brand local terms like "san diego facials" and "la jolla skin care" are indexed and will climb as the schema markup continues to be weighted.
A full studio presence. Built to last.
From a blank canvas to a fully branded, SEO-optimized Squarespace site — Healthy Skin Club now has a digital presence that reflects the quality of the work Bianca delivers in studio every day.
The foundation is in place. The ingredient tool is live. And the SEO infrastructure is ready to do its job as the site matures.
View the live site →