The Full Bloom + Custom Add-ons
Daoist Aesthetics
Holistic Aesthetics & Integrative Medicine · San Diego, CA
Traditional Chinese medicine and modern aesthetics, positioned so neither one gets lost.
- Daily impressions
- +223%
- Daily clicks
- +168%
- Impressions in four months
- 1,218
Pre-delivery window vs July 2026
Compared per day, not per month
77 clicks, from a standing start
This page is styled in Daoist Aesthetics's own colours and type
Visit daoistaesthetics.com ↗The build
Designed and built from scratch, mobile first
Five pages and fourteen custom embeds a template couldn't hold, built so two halves of one practice stop diluting each other.
Captured from the live site at daoistaesthetics.com
Read per day, because the windows aren't equal
Search impressions
+223%
- Before the work, per day
- 3.7 a day
- July 2026, per day
- 11.8 a day
Clicks from Google
+168%
- Before the work, per day
- 0.19 a day
- July 2026, per day
- 0.52 a day
Search Console data here starts 6 March 2026, so the before is a 26-day window against July's 31. Comparing daily rates is the only honest way to read it.
The positioning problem
Dr. Mozelle Armijo, DACM, L.Ac. needed a complete web presence built from the ground up. The challenge was never design, it was positioning. Her practice sits at the intersection of traditional Chinese medicine and modern aesthetics, and most visitors arrive knowing how to search for one or the other, not both.
The work
Five pages, written and built to hold both halves of the practice without diluting either. Fourteen custom HTML/CSS/JS embeds carry the interactive pieces a template couldn’t: a tabbed treatments menu, a memberships and packages comparison, and a full MDPen page built as a single self-contained block.
Twenty-six FAQ answers, written to match how people actually phrase these questions rather than how a clinic would phrase them.
SEO infrastructure
Four separate schema implementations so search engines read the practice, the practitioner, the individual services and the FAQs as distinct entities. Site-wide markup covers WebSite, Organization, LocalBusiness and HealthAndBeautyBusiness; per-page injection carries a graph of Service nodes on the treatments and MDPen pages, and the FAQPage on home.
The results
Search Console data on this property starts 6 March 2026, so the “before” is a 26-day window rather than a full month. Compared per day, which is the only honest way to read it:
- Daily impressions up 223%
- Daily clicks up 168%
In raw monthly terms that’s 95 impressions and 5 clicks before, against 366 impressions and 16 clicks in July 2026. Four months post-delivery total 1,218 impressions and 77 clicks from a standing start.
| Window | Days | Impressions | Clicks |
|---|---|---|---|
| Mar 6 to 31 2026, before | 26 | 95 | 5 |
| Apr 2026 | 30 | 228 | 20 |
| May 2026 | 31 | 272 | 26 |
| Jun 2026 | 30 | 352 | 15 |
| Jul 2026 | 31 | 366 | 16 |
Impressions have climbed every month since delivery, 228 to 272 to 352 to 366. Four months is early, and early looks like this when it’s going right.
The Full Bloom + Custom Add-ons · Delivered April 2026
Got a practice that's hard to explain?
Positioning was the hard part here, and it's the part I care most about getting right. Tell me what you do and who it's for, and I'll tell you how I'd help the right people find it.