Answers, not a newsletter
The questions I get asked
Every one of these is something a studio owner has asked me, written down properly so I only have to answer it well once.
No email wall, no download, nothing gated. If one of them saves you from hiring me, that's a fine outcome.
What should a website cost for a small beauty or wellness studio?
A straight answer on pricing for salon, spa and esthetician websites: the three shapes a quote comes in, what you're actually paying for, and the number to ask about instead of the one on the invoice.
Anyone comparing quotes4 min read
Why isn't my salon showing up on Google Maps?
The real reasons a salon, spa or studio is missing from the Google map results, in the order they're worth checking: verification, category, address, listing consistency, and the distance problem almost nobody accounts for.
Salon and studio owners5 min read
Is Instagram enough, or do I need a website too?
An honest answer for studio owners weighing a website against a full Instagram: what each one is actually for, the bookings a profile can't reach, and the smallest version of a site that's worth building.
Solo studios and new practitioners4 min read
How long does local SEO actually take to work?
A realistic timeline for local SEO on a salon, spa or studio site: what moves in days, what takes weeks, what takes months, and the order the numbers change in so you can tell it's working before you rank.
Studio owners waiting on results4 min read
Will ChatGPT recommend my studio?
How AI assistants pick which studios to name when someone asks for a facial or a colourist nearby, what you can actually influence, and the specific things to fix on your site this week.
Studio owners who've started seeing clients arrive from AI assistants5 min read
Why is Google answering questions instead of sending people to my site?
Google now answers a lot of questions on the results page itself. What that does to a studio's traffic, which of your pages are actually at risk, and where the bookings still come from.
Studio owners watching impressions hold up while clicks fall3 min read
Is SEO dead now that everyone asks AI?
A straight answer for studio owners being sold AI optimization packages: what genuinely changed, what didn't, and how to tell a real service from a rebranded one.
Owners being pitched AI optimization, GEO or AEO packages3 min read
Is my booking page enough, or do I need a real website?
Booking platforms give you a page that looks like a website and scores well on the basics. Here's the specific thing it can't do, and how to tell whether that matters for your studio yet.
Studios running on GlossGenius, Vagaro, Square, Fresha or similar3 min read
Most of this you can do yourself
Nearly everything in these guides is a Saturday's work rather than a skill. Claiming a Google Business Profile, fixing a primary category, making an address match from one page to the next. It's tedious and it isn't hard, and telling you otherwise would be a way of selling something.
There's no secret to sell. What I sell is doing all of it properly in one pass, in a couple of weeks, while you run your business, then handing you the account and the guides and getting out of the way.
If you read these and decide to do it yourself, genuinely, good. You'll end up ahead of most of the studios I audit, and you'll know exactly what you're looking at if you ever do hire someone.
Beep me
Tell me about your studio and what you're trying to fix. I read every message myself and usually reply within a day.