Answers, not a newsletter
The questions I get asked
Every one of these is something a studio owner has asked me, written down properly so I only have to answer it well once.
No email wall, no download, nothing gated. If one of them saves you from hiring me, that's a fine outcome.
What should a website cost for a small beauty or wellness studio?
A straight answer on pricing for salon, spa and esthetician websites: the three shapes a quote comes in, what you're actually paying for, and the number to ask about instead of the one on the invoice.
Anyone comparing quotes4 min read
Why isn't my salon showing up on Google Maps?
The real reasons a salon, spa or studio is missing from the Google map results, in the order they're worth checking: verification, category, address, listing consistency, and the distance problem almost nobody accounts for.
Salon and studio owners5 min read
Is Instagram enough, or do I need a website too?
An honest answer for studio owners weighing a website against a full Instagram: what each one is actually for, the bookings a profile can't reach, and the smallest version of a site that's worth building.
Solo studios and new practitioners4 min read
How long does local SEO actually take to work?
A realistic timeline for local SEO on a salon, spa or studio site: what moves in days, what takes weeks, what takes months, and the order the numbers change in so you can tell it's working before you rank.
Studio owners waiting on results4 min read
Most of this you can do yourself
Nearly everything in these guides is a Saturday's work rather than a skill. Claiming a Google Business Profile, fixing a primary category, making an address match from one page to the next. It's tedious and it isn't hard, and telling you otherwise would be a way of selling something.
There's no secret to sell. What I sell is doing all of it properly in one pass, in a couple of weeks, while you run your business, then handing you the account and the guides and getting out of the way.
If you read these and decide to do it yourself, genuinely, good. You'll end up ahead of most of the studios I audit, and you'll know exactly what you're looking at if you ever do hire someone.
Beep me
Tell me about your studio and what you're trying to fix. I read every message myself and usually reply within a day.