Three ways to grow your studio

No. Most of my clients are here and it's home, but the work is remote and local search doesn't behave differently in Sarasota than it does in North Park. The genuinely local part is knowing the ground: which neighborhoods people actually search by, who you're really up against, what a treatment goes for in your market. So for a city I don't know, learning it is the first thing I do, not something I skip.

You're who I built this for. A new esthetician with one room is the person most likely to be told to wait until she's bigger, or to be signed onto a monthly retainer that eats the profit before there's any. Neither is good advice. You need the fundamentals done properly once, and then to be left alone to run your business. That's exactly what I sell.

Two to four weeks for most builds, depending on how quickly copy and photos come back to me. The SEO Tune-Up is usually about a week. I only take a couple of projects at a time, so you're never waiting behind a queue.

Completely. It's your Squarespace account, your domain, your content. There's no retainer, no license, and nothing stops working if we part ways. If you ever want to move on, or hand it to somebody else, everything is already in your name and the care guide says where all of it lives. You shouldn't have to ask permission to leave.

You get a walkthrough and two written guides. The care guide covers running and editing the site yourself. The design guide is your palette and type, with hex codes and where each colour belongs, so your Instagram, printed menus and signage can match the site without anyone guessing. You also get a performance report from me each month showing what people searched and where you turned up. Most clients never need to ask me for anything beyond that, which is the point.

It's included, and nothing auto-renews. I pull your Google Search Console data at the start of each month and write up what actually happened: the searches you appeared for, where you ranked, what moved, and what I'm watching next. I built the tooling once and it runs across every client, so it costs me very little to keep sending. There's no retainer and no card on file, and you aren't signing up for anything to receive it.

Yes. Squarespace accepts most booking widgets, and where a system doesn't offer one I can embed or link it directly instead. The goal is always fewer taps between landing on your site and having an appointment booked.

Technical fixes register within days. Real ranking movement usually takes six to twelve weeks, and local competition affects that. Anyone promising page one in a fortnight is either guessing or lying. You'll have your own Search Console login from day one, so you can watch it happen yourself rather than take my word for it.

Because it's me, and the price only has to cover the work. There's no office, no account manager, no sales team, and no monthly retainer quietly funding all of that. I also built the reporting and audit tooling once and it runs across every client at the same time, so the parts that usually get billed by the hour cost me very little to repeat. That's what lets me do this properly at a price a one-room studio can say yes to.