fivepointfive

Mystery breakouts

If you have acne-prone skin, the useful question about a product isn’t whether it’s clean, natural or expensive. It’s whether it contains something comedogenic. That information exists, but it’s scattered across forums and research papers, and nobody is going to cross-reference thirty ingredients by hand before buying a moisturizer.

fivepointfive does it in one paste.

The work

The tool

Copy an ingredient list off any product, paste it into the fivepointfive acne ingredient checker, and get a verdict on each ingredient across four tiers: highly comedogenic, use with caution, not pore-clogging, and not yet rated.

That last tier matters more than it looks. A tool that guesses when it doesn’t know is worse than useless for someone actively treating acne, so unknowns are labeled as unknown rather than quietly passed.

An ingredient index behind it

The checker is the front door; the index is the substance. Every rated ingredient has its own entry, and the ones the checker flags are collected in a pore-clogging ingredients list. Those pages are also what give the site something to rank for beyond the tool itself.

Type and color, no photography

The site is deep burgundy and white, in bands that run the full width of the page. Headlines are a high-contrast serif set in caps and the buttons are pills. There’s no photography on it anywhere, so the type and the color do all of it.

Color is saved for the verdicts. A flagged ingredient gets a red marker and a tinted row, and a safe one gets a green ring, so in a list of thirty names the two that matter are the ones you see first.

Where it stands

Newly launched, and already surfacing for exactly the right kind of query: “is polysorbate 20 comedogenic”, “polysorbate 60 comedogenic”, “isopropyl palmitate”. Those are people mid-diagnosis, standing in a shop with a bottle in their hand. Exactly who the tool is for.

It’s sitting on page three of those results, which is the work in front of me. Numbers go here once it’s climbed.

The reason it’s in the portfolio: this is the kind of thing I build for clients when a template won’t do. Healthy Skin Club got a custom ingredient analyzer for the same reason. A tool that answers a real question keeps people on your site and gives Google something worth ranking.