The SEO Tune-Up
Sculpt by Rind
Facial Sculpting · San Diego, CA
Kim had the talent, the studio, and the clients. It was time for San Diego to find her.
- Search impressions
- +331%
- Clicks from Google
- +84%
- Average position
- 41 → 19
12,161 → 52,386, six months either side of the work
943 → 1,736, across those same six months
July 2025 against July 2026, a full year apart
This page is styled in Sculpt by Rind's own colours and type
Visit sculptbyrind.com ↗The same site, before and after
Search impressions
+331%
- The six months before
- 12,161
- The six months after
- 52,386
Clicks from Google
+84%
- The six months before
- 943
- The six months after
- 1,736
Equal six-month windows either side of delivery, which cancels out seasonality and single-month spikes. Google Search Console.
Month by month
Search impressions
Clicks from Google
The build
The site they already had. What changed is who can find it.
The design is Kim's, untouched. My work is the layer underneath: schema, titles, her Business Profile, citations. The part that gets these screens found.
Captured from the live site at sculptbyrind.com
A great studio ready to be found
Kim had built a facial sculpting practice people loved once they found it. The finding was the problem. There was no SEO infrastructure behind the site, no schema for Google to read, and no analytics telling her which of her services people were actually searching for.
Search Console data on this property goes back to March 2025, which means there are nine clean months before the work and seven clean months after it. That’s rare, and it’s why this is the most defensible story in the portfolio.
The work
On-site
Restructured the pages around the treatments people search for by name, rewrote titles and meta descriptions against real query data, and added schema markup so Google could parse the business properly.
External
Claimed and optimised the Google Business Profile, then built out directory listings and citations so the name, address and phone matched everywhere they appeared.
Analytics
Search Console and analytics wired up, so every change after this one could be measured rather than guessed at.
The results
Comparing the six months after delivery against the six months before, which cancels out seasonality and single-month noise:
- Impressions 12,161 → 52,386, up 331%
- Clicks 943 → 1,736, up 84%
Year over year, July 2025 against July 2026, average position improved from 41.4 to 19.0. Impressions were up 437% and clicks up 101% on that comparison.
| Month | Impressions | Clicks | Avg position |
|---|---|---|---|
| Jul 2025 | 2,434 | 158 | 41.4 |
| Dec 2025, last month before | 3,312 | 237 | 19.3 |
| Mar 2026 | 7,180 | 243 | 20.3 |
| Jun 2026 | 10,761 | 332 | 18.2 |
| Jul 2026 | 13,075 | 318 | 19.0 |
Sixteen full months of month-by-month Search Console data sit behind this, which makes it the most thoroughly evidenced result in the portfolio.
Next on the list: “facials san diego”, currently at position 16 on 318 impressions a month. That one’s within reach.
Every figure on this page is in Kim’s own Search Console. She can check all of it without me.
The SEO Tune-Up · Delivered January 2026
Your site might not need a rebuild either.
The Tune-Up exists for exactly this: a site you already like that Google isn't taking seriously yet. I'll look at what Google can see of your business and tell you which package you actually need, before you commit to anything.