Is Squarespace good for SEO if you run a salon or spa?

What Squarespace does on its own

This list is from Squarespace’s help center, which I read in September 2026.

• It creates a sitemap and keeps it updated.
• Every page gets a clean, stable URL.
• Sites are mobile-optimized by default.
• Domains connected to a Squarespace site include a free SSL certificate.
• It generates structured data for the site, including local business, organization and website data. Squarespace says you can’t edit or remove it.
• It uses each image’s description as its alt text, and falls back to the file name if there isn’t one.

I checked the structured data on two studio sites I’ve worked on. Squarespace’s local business data carried the business name, the address and the opening hours, under the general type LocalBusiness.

What it leaves to you

• An SEO title and description for every page. They’re in each page’s settings, under the SEO tab. Squarespace’s SEO checklist says every page should have a unique description.
• A page for each treatment. Squarespace says the Basic plan allows up to 1,000 pages, so the number of pages isn’t a limit.
• Your business details. Business Information is under Settings, then Selling. Squarespace’s help center doesn’t say where its local business data comes from, but this is where the platform asks for your address and hours. Write them the way your Google Business Profile shows them.
• Your Google Business Profile. Squarespace’s checklist recommends creating one, and it’s what appears on Google’s map. I’ve covered the profile in SEO for hair salons and in SEO for estheticians.
• Google Search Console. Squarespace’s checklist has you verify your site with Google after you publish.
• Redirects. If you change a page’s URL, add a redirect in Developer Tools, under URL Mappings. Squarespace supports 301 redirects there.

Which plan you need

In September 2026 Squarespace’s plans are Basic, Core, Plus and Advanced.

Squarespace lists custom code from the Core plan up. That covers Code Injection, for the whole site and for single pages, and code blocks that use JavaScript or iframes. You need it to add your own structured data, and some booking widgets need it too. Page titles, descriptions and redirects don’t use custom code.

Squarespace changes its plans and prices from time to time, so check their pricing page before you choose.

Booking

Acuity Scheduling is Squarespace’s own booking tool, and its help center lists it as a separate service that needs its own subscription.

You don’t have to use it. If you already take bookings in GlossGenius, Vagaro or another system, a Book button on your Squarespace site can link straight to it, and a plain link works on any plan. Embedding a booking widget in the page is a different thing, and it may need the custom code that starts at Core. I’ve written the steps for Acuity, GlossGenius, Vagaro and Square Appointments.

If you’re on GlossGenius now and wondering whether to add a Squarespace site, the GlossGenius guide compares the two.

Check the AI crawler setting

Under Settings, then Crawlers, there’s a checkbox called “Block known artificial intelligence crawlers”. Squarespace says it’s unchecked by default, because they don’t want to affect your traffic by keeping you out of chat answers.

If it’s checked, your site asks those crawlers not to read it. Leave it unchecked if you want assistants like ChatGPT to be able to read your pages. There’s more on that in getting ChatGPT to recommend you.

If you’re setting it up yourself

1. Connect your own domain, and check that SSL is set to Secure in your domain settings.
2. Fill in Business Information with your name, address and hours, written the way your Google Business Profile shows them.
3. Build a page for each treatment you want more of, with the treatment and your city in the heading and in the text.
4. Write an SEO title and description for every page. Squarespace allows up to 100 characters for a title and suggests 50 to 300 for a description.
5. Add a description to every image, since Squarespace uses it as the alt text.
6. Verify the site in Google Search Console.
7. Put the site in the website field of your Google Business Profile, and your booking link in the booking field.
8. Look at Settings, then Crawlers, and decide whether that box should be checked.

I build on Squarespace, and the site stays in your own Squarespace account. If you have a Squarespace site you like, the SEO Tune-Up is a flat $350 and covers on-page SEO and keyword targeting, structured data, page titles, descriptions, headings and internal linking. The structured data part needs a plan with Code Injection. The free audit on the home page looks at your site first and suggests which package fits.